Condimentum at IFE 2025: Exploring Trends & Championing Mustard as the Original Hot Sauce
The Condimentum team have just returned from the International Food & Drink Event (IFE) at ExCeL London. As one of the UK’s leading food trade shows, IFE showcases the latest innovations and trends shaping the industry.
The Rise of Hot Sauces
One standout trend this year was the growing presence of hot sauces. From fiery ferments to bold new spice blends, heat-driven condiments were a major talking point. As mustard specialists, this was particularly exciting for us—after all, mustard is the original hot sauce! Its natural heat, complexity, and versatility have been enhancing food for centuries, long before the hot sauce boom!
Visiting Selfridges: Hot Sauce in the Spotlight
Beyond IFE, we also visited Selfridges on Oxford Street, where we saw first-hand how hot sauces are making their mark. As part of their ‘Obsessions Campaign' for Spring, Selfridges has given hot sauces a dedicated showcase, reinforcing the increasing demand for bold, punchy flavours. It’s clear that heat is here to stay and we’re proud to be at the forefront with our range of high-quality mustard products.
In addition to the hot sauce movement (and the trip to Selfridges) IFE 2025 offered interesting insights into emerging trends, sustainability efforts, and cutting-edge food innovations. We had the opportunity to connect with industry peers, explore exciting new products, and gather inspiration to fuel our own developments at Condimentum.
Want to learn more about how mustard can elevate your products? Why not request some samples from us today!
